How do the passion and warmth of a caring, experienced nurse translate into an easily understandable, digitally practical, and unique word and design mark?

By using organic shapes to develop a simple yet memorable symbol that directly conveys its meaning and significance.

 

The curve of the implied infinity sign reflects a long-term relationship and bears a vague resemblance to the representation of the heart rate; the open parabolas are reminiscent of a smiley face, which makes palliative care at home a little easier and brings a smile to your face. True to their claim, »Hand in hand, with heart and competence – care that connects«.