Vincent had a clear vision, to open his own lemonade stand. And even though it’s a child’s idea, that’s exactly where its strength lies – it is honest, straightforward, and full of joy for what he wants to create.

So, how to translate this lovely childhood spark into a form that would feel readable, cheerful, and usable »in the real world« – on a sign in front of the stand, on a label, or on a small poster?

 

Based on the original sketch and its character we created a logo and corporate design with the intention not to lose what matters most: the original energy that came directly from the young founder’s idea.

 

What a wonderful brief – not because it was easy, but because it was genuine. And it's precisely this kind of collaboration that makes design meaningful.